Brand & Sales Development

Direct, quick market access

We deliver to more outlets than any other wholesaler with over 10,000 outlets across the Irish on and off trade sector. Our relationships are second to none; we are flexible and have the commitment, care and capability to partner with you to grow your brand and sales. We have a strong tradition of building brands in the Irish market; understanding consumer preferences and tastes and price points. Your partner in beverage brand and sales development.

Sales & Marketing Team
Weighted Distribution

Your partner in trade

We have developed relationships with leading partners and suppliers both locally and internationally, with consumer insight on the market and flexibility in exploring the right opportunities with suppliers. Our extensive field sales and merchandising teams work with telesales and logistics to ensure a professional and efficient service to the trade. A senior, expert team ready to support your brand and bring it to market.

We know the drinks business

We partner with your business to define the best marketing approach and the right outlet choice for your brand.  We constantly work with you and your team to deliver, track, act, and optimise our joint plan as required. We have the people, the customer relationships, and the best portfolio as well as delivering directly to more customers than any other wholesaler.

Brian Sherry, On Trade Director
Agile partner

Your partner in drinks

We have the right relationships and the expertise to support your brand development in the Irish marketplace. Our 200+ people source the right brands, deliver the right orders on time in full to our on and off trade partners. All own and agency brands are controlled through marketing. This includes planning, brand profitability, NPD and market opportunity identification. Each brand is supported by a marketing brand ambassador to ensure its growth objective is achieved.

Unrivalled customer service

Your success is our success. We partner with you to grow your brand and business. We’ve made some of our partners’ brands into national success stories, with a team of experts committed delivering a proven brand building foundation.

Ines Pusic, Customer Service Manager

Building brands and supplying the trade

An independent beverage wholesaler, building brands and supplying the trade all over Ireland since 1959, with access to over 10,000 outlets nationwide.

Our Brands Include

Let’s Talk

Call +353 01 4662700


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